Tatiane Freire

Led accessibility evaluations, achieving 100% WCAG (AA and AAA) compliance to deliver inclusive and accessible digital experiences for all users.

Defined business rules and acceptance criteria, ensuring quality, usability, and consistency in digital product deliveries.

Served as the lead designer, guiding UX/UI decisions and collaborating directly with developers and stakeholders to align project vision and objectives.

Utilized no-code tools and artificial intelligence to accelerate prototyping, testing, and iteration processes, significantly optimizing the user journey.

Reduced project delivery time by 80% compared to the previous team, achieved through workflow restructuring and agile methodology implementation.

Created responsive, user-centered interfaces with a focus on usability, accessibility, and engagement, ensuring intuitive and consistent experiences across platforms.

Actively participated in usability tests and user research, refining prototypes using User-Centered Design (UCD) principles for continuous solution validation.

Developed UX/UI interfaces for mobile applications, desktop systems, and web platforms, leveraging Figma, Miro, and Firebase, aligned with Lean UX methodology.

Participated in agile projects, collaborating in Scrum rituals and utilizing Kanban (Trello) for task organization and tracking within the design team.

Conducted user research, developed personas and user journeys, and performed usability tests to validate user-centered solutions.

Provided strategic support in Project Manager, Scrum Master, and Product Owner capacities, contributing to UX/UI department structuring and integration with product and technology teams.

Continuously developed soft and hard skills through training, focusing on improving design practices, collaboration, and digital project management.

Mentored design professionals on UX/UI best practices, tools (Figma, Zeplin, ClickUp), and agile methodologies, fostering technical and strategic team development.

Led end-to-end digital product design, from user research to final delivery, applying Design Thinking, usability testing, and qualitative/quantitative data analysis to create user-centered solutions.

Developed and maintained scalable design systems, ensuring visual consistency, standardization, and efficiency in building intuitive and responsive interfaces.

Facilitated agile events like Reviews and Retrospectives, collaborating with Scrum Masters to integrate design, development, and business for high-value deliveries.

Acted as a liaison between UX, technology, and business strategy, ensuring designed solutions aligned with both user needs and business objectives.